Facebook | Life Events
In 2018, Facebook set out to build a product that truly captured the range and emotional weight of the experiences shared on the platform.
The re-imagined Life Events product hosts an intuitive creation flow, storytelling tools to heighten self expression, default content, and an animated icon system.
To share and celebrate the launch of the new Life Events product, we crafted a video that reinforced the emotional weight of the experience.
To encourage self expression, we partnered with Hornet to develop a library of default content to be shared alongside a new Life Event post.
Animated Icon System
To add an extra hint of delight to a Life Event post, we animated the icons of the top 11 categories in the experience.
Pride & Life Events
In solidarity with the LGBTQ community, we designed an animated icon to support those sharing and showing their pride on the platform.
The Creative Team
Zach Stubenvoll - Creative Director
Sabrina Curry - Motion Designer
Jansen Yoder - Art Director
Elizabeth Bassett - Copywriter
Katrinna Whiting - Product Designer
Jordan Honnette - Product Designer